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6 Growth Hacks to Double Your Revenue Using Email
Email marketing is widely regarded as offering a better return on investment than any other marketing channel. Image Credit However, odds are that regardless of how effective your emails are right now,...
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Brand Loyalty: How to Convert Your One-Time Shoppers Into Lifelong Customers
Did you know that there is a large chance that someone who has already become your customer will repeat purchase? According to the book “Marketing Metrics” by Paul Farris, there is a 60-70% chance that...
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6 Steps to a Successful Product Launch
They say you only get one chance to make a first impression. Whether it’s the first day at your new job, meeting your significant other’s parents, political campaigning, or introducing yourself to new...
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How Popups are Changing the Growth Game
Everybody hates popups. Unfortunately, that stigma may be hurting your website’s conversion rates. I’ve written pro-popup posts before, and every time the comment section explodes with vitriolic...
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5 Elements of a Successful Brand Messaging Strategy
Brand messaging is the overarching term for the words used by your brand. It’s the language and phrasing that appears on your website and in other materials you use to promote yourself, from product...
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5 Most Common Growth Marketing Challenges and How to Solve Them
It’s never been easier to acquire new customers, but it’s also never been easier for your competition to take them away, either. That means that as a growth marketer, you have to stay consistently on...
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3 Reasons Why Nobody Is Reading Your Content
Do you hear crickets when you publish new content? It’s easy to get discouraged, burned out, or even feel like quitting if traffic or engagement doesn’t materialize, especially if you’ve poured your...
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A Customer-Driven Growth Framework
Your people. Your product. How you promote it. These are all key parts of any growth framework, but there’s another element to growth that’s often sold short: the customer. Even today, many companies...
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7 Growth Hacks You Probably Haven’t Tried Yet
The terms “growth hacking” and “marketing” are often used interchangeably – and for good reason. They share the same end goal (to grow a business), and there is plenty of crossover between the tactics...
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How and Why Employee Advocacy Can Boost Your Startup’s Engagement Rate on...
There are approximately three million businesses that promote their products, share their content, and engage with their target audience on Facebook. Unfortunately, the immense volume of ads and...
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6 SEO Tips to Drive Meaningful Traffic to Your Website in 2018
Do any of these headings sound familiar? The Top 4 Reasons SEO Is Dead Why SEO is Dead SEO IS DEAD! Misguided marketers that (at a wild guess) want to present themselves as forward-thinking, have been...
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5 Customer Retention Strategies to Achieve Substantial Growth
All companies want to grow, but not all of them know the best way to go about it. Real growth is all about maximizing the lifetime value of your customers. But to do that, it’s essential to go beyond...
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How to Perform a Growth Marketing Audit
Marketers often become obsessed with one area of their funnels, and as a result, end up leaving other essential segments of their funnel neglected or downright ignored. Typically, that obsession is...
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What Is Link Retargeting And Why You Need To Start Using It Today
Just like Search Engine Optimization, Retargeting is a word that is often feared in the SME community. It seems complicated, there is a lot of funky marketing jargon and you usually need to hire an...
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Strategic Partnerships: Your Ticket to Scalable, Repeatable Growth
Marketing professionals and executives are now spending approximately one-third of their budgets on channels they didn’t even know existed 5 years ago. This is according to the latest Salesforce State...
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Importance of Having Influencers Involved in Your Content
What did you want to be when you grew up? A doctor? A teacher? A lawyer? If you asked a child this question today, odds are you wouldn’t hear any of those responses. In a recent survey, 75% of children...
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10 Marketing Tools You Need to Have in Your Toolkit
How big a role do tools play in your workday? Anything less than “very big” is the wrong answer. Tools should be playing a prevalent role in pretty much everything we do at work. They help us be more...
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Cold Email Tactics That Will Get Your Content on the Right Publications
Getting your content published or linked to in major publications or niche blogs is a huge PR win for your business. This kind of exposure will get you in front of new audiences and help spread the...
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6 Ways to Improve Your B2B Marketing Efforts
B2C marketing is, in many ways, pretty straightforward. You have a product. You need to get it in front of a large audience. This is how you plan to do it. All of us have experience in this area. We’ve...
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What is Customer Retention?
Recipes for growth most often focus on acquisition. If you stuff the top of the marketing funnel, they say, revenue is sure to come out the bottom. Maybe — but this is far from the most effective way...
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15 Tips to Increase Your Brand’s Social Media Engagements
A 2018 report published by Hootsuite and We Are Social states that the number of internet users worldwide has passed the 4 billion mark, and roughly 3.2 billion of those are social media users. That...
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How Artificial Intelligence Is Changing Marketing in 2018
The machines are coming. But far from being an end-of-world scenario, the continued development of sophisticated computers and artificial intelligence is increasing our productivity, safety, and...
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How to Write Cold Emails That Get Sales
Paid ads. Lead magnets. Social ads. Phone calls. Conferences. Giveaways. Events. Guest blogging. Organic traffic via search engine optimization. There are plenty of ways to generate leads and make...
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8 Hacks To Accelerate Your Growth in 2019
There are only two ways to go in business: up or down. You might think there’s a third option in doing neither, but that will eventually lead downward as your competition takes advantage of your...
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Building A Growth Marketing Roadmap For Your Product
Brian Balfour, former VP Growth at Hubspot, sounds a lot like a product manager when he talks about growth marketing: “We must be aware of and accept of the constancy of change, integrate it into our...
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