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How To Build a Growth Roadmap For Your Product
Brian Balfour, former VP Growth at Hubspot, sounds a lot like a product manager when he talks about growth marketing: “We must be aware of and accept of the constancy of change, integrate it into our...
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3 Common Messaging Mistakes Made By B2B Companies, and How To Avoid Them
In my travels as a growth marketing consultant, one the most common utterances I hear from B2B CEOs or Founders is “we need some help with our positioning” or “we need to tighten up our messaging.” The...
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Marketing Hasn’t Changed. But Marketers Must.
Have you read one of the many articles proclaiming that marketing is dead? It’s been replaced by “growth hacking,” “data-driven marketing,” even “customer relationship management.“ No doubt about it,...
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Regression Lead Scoring: How to Cut Down on Dials and Drive Higher ROI...
We’ve all been here before…. Sales: “We need more leads!” Marketing: “Why don’t you call the ones you have?” Both will fight to the grave that they are right in their stance. So who is right? For a...
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Content Islands: A Framework for Generating Long-Term Results with Inbound...
The Truth About Inbound Marketing The truth about inbound marketing: Content only works when it has a goal. All too often, people create content just for the sake of creating it. This content doesn’t...
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SEO Hypergrowth: How to 8x Your Organic Traffic with These 3 Power Hacks
SEO can be painful… Very painful. In 2013, I started executing SEO for a website called LifeCoachSpotter.com. The goal? To generate leads for life coaches who want more paying clients. Just publish a...
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The Rise of Live Chat: How 6 Successful SaaS Companies Drive More Revenue...
Chat platforms have matured over the last half-decade. Long ago, in the days of dial up, we’d sit down to our two-ton desktops to listen to the soothing sound of the AOL sign-on screen. You know the...
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No More Boring Meetings! 6 Ways to Make Growth Meetings More Effective
websubs / Pixabay It’s midway through the week, you finally find yourself experiencing flow and you are convinced you might actually finish that project that you’ve been working on for weeks when the...
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5 Growth Hacks To Double Your Revenue Using Social
Last year Social Media Examiner asked more than 5,000 marketers about social media and how they use it to help them grow businesses. When asked about its benefits, 89% of marketers said it was...
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How to Drive Bottom-of-Funnel Results From Your Blog
Before we make the decision to buy, we all go through a particular process. Marketers call that process the “sales funnel,” and it looks something like this: Image Credit It’s essentially a simplified...
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Snapchat Marketing: 10 Unique Ways to Make Snapchat Work for Your Business
Have you ever struggled with growing your brand’s presence on social media and making it work for your business? Have you tried keeping up with all the new social media platforms to only fail at it,...
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The 3 Elements Needed for Effective Growth Marketing
Whether you work in marketing or you’re just on the lookout for creative ways to grow your business, chances are you’ve come across the term “growth hacking.” You might have even tried out a few...
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18 Marketing Tactics to Attract B2B Customers with a B2C Product
What problem are you trying to solve? For forgetful people (like me) who always forgets the passwords to my online accounts, Dashlane promises to “securely remember all of your passwords.” For people...
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10 Ways Successful Growth Marketers Think Differently
To some, marketing and growth marketing are interchangeable. After all, the end goal of all marketing is growth, so surely growth marketing is just “marketing”… right? This isn’t entirely illogical,...
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Blogger Outreach: How to Integrate Influencers Into Your Content Marketing...
You’ve slaved away for days on a stellar piece of content for your business’ website. You’ve made sure that it’s optimized just the way that the experts advised. You uploaded it to your site and...
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Why Product Marketing is the Growth Secret Weapon You Absolutely Must Have
If you’re not investing in product marketing, you’re probably not growing as quickly or as efficiently as you could be. We’ll talk more about that later, but for now, let’s answer this: What is product...
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How to Hire Your Growth Marketing Team
“Growth hacker” might be overrated as a professional designation, but many businesses are becoming increasingly aware that traditional marketing alone isn’t enough to stay competitive in today’s...
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Why Growth Marketers Need Qualitative Data, Too
As growth marketers, we love to swim in quantitative data. We tend to be analytical and love to find hard answers to tough problems. But the “softer,” qualitative stuff is important, too. In fact, at...
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Why Your Growth Team Needs Inbound and Outbound
Broadly speaking, marketing tactics can be placed into two distinct groups: inbound marketing tactics and outbound marketing tactics. Inbound tactics help potential customers discover you on their...
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Why Content Marketing Really Matters and How to Prove It
Call it content marketing, inbound marketing, or just call it the company blog. Whatever the name you give to the act of churning out regular, high quality, SEO-optimized writing, the benefits are...
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